Celebrating a Decade of Excellence

From its humble beginnings in 2014 as a small wood furniture company to its current status as a key player in the international furniture market, Oak Furniture Store (OFS) has marked its first decade with significant innovation, growing from a local wood furniture company to a global brand. As we celebrate our 10-year anniversary, we look back at the milestones that have shaped our journey and our plans for the future.

A Decade of Milestones

2014: A Strong Foundation

OFS was founded in 2014 in a lively and growing market with a vision to deliver quality, affordable wood furniture. Our commitment to flexibility and excellence set the stage for what would become a remarkable period of growth.

2015: Expansion Begins

Just a year after opening, we established our second store at Mairau Park, significantly increasing our presence and accessibility to our customers.

2016: A New Identity and Further Expansion

In 2016, we rebranded to Oak Furniture Store & Sofas and opened a new branch in Panrose. This change reflected our broadening scope and dedication to quality, values that remain at the heart of our culture today.

2017: Strategic Overseas Development

Understanding the need to optimize costs and logistics, OFS built a warehouse in China. This strategic move helped us reduce transportation and storage costs, allowing us to pass on the savings to our customers.

2018: Embracing the Digital Frontier

2019 was a landmark year for OFS, with the launch of our online store (https://oakfurniturestore.co.nz/). This platform combined the convenience of online shopping with the tangible benefits of offline showroom experiences, broadening our reach across Auckland and beyond.

2019: Making a Mark Internationally

In the same year, we proudly represented our brand at the Australia International Furniture Fair (AIFF) in Melbourne, focusing on expanding our influence in the local market.

Who we are and what we stand for

Our purpose at Oak Furniture Store is to provide high-quality, accessible furniture to families around the world. We are committed to ensuring that every home is furnished with elegance and comfort, without compromising on quality.

Our vision is to create a future where 100% solid hardwood furniture is accessible and affordable for all families. We aim to expand our reach globally, bringing our cherished designs to homes in New Zealand, Australia, and the United States.

Our Promise at Oak Furniture Store is to provide high-quality, accessible furniture to families worldwide, ensuring elegance and comfort without compromise. We envision a future where solid hardwood furniture is both accessible and affordable. Therefore, we pledge unwavering commitment to craftsmanship, affordability, customer satisfaction, and timeless designs, upholding the highest standards of craftsmanship and durability in every piece of furniture we offer. Our commitment to customer satisfaction is unwavering, as we are dedicated to making quality furniture accessible to every family, without the inflated costs associated with middlemen. Furthermore, we promise to offer timeless designs that stand the test of time, ensuring that our furniture remains a cherished investment for years to come.

Our values guide us in everything we do. We prioritize quality, accessibility, innovation, and customer focus, ensuring that our customers receive the best experience possible.

A Vision for the Future

CEO Shan Lin envisions a future where 100% solid hardwood furniture is accessible and affordable for families everywhere. "Our goal is to ensure that quality furniture is within reach for every family, without compromising on quality," says Shan Lin. As part of this vision, OFS will expand its reach by importing to New Zealand, Australia, and the United States starting in 2024. This expansion will allow us to bring our cherished designs to even more homes around the world, fulfilling our mission on a global scale.

As we step into the next decade, we are filled with excitement about the opportunities that lie ahead. We remain committed to our journey of growth, innovation, and community engagement, ensuring that Oak Furniture Store continues to set the standard for quality and affordability in the industry. We are grateful for the support of our valued customers and look forward to continuing this journey together.

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